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Role: User Research, UX/UI Design, Graphic Design
Timeline: May 2023 (2 weeks)
The Problem
Women need a safe and comfortable social media app to connect with like-minded individuals and form meaningful friendships without fear of harassment, trolling, or bullying.
Project Goals
Create a women's-only social media app that facilitates connections based on shared interests, providing a fun and engaging platform that empowers women.
Competitive Analysis Report
In my research, I analyzed competitors and discovered that most platforms lack a strong focus on friendship-building.
Top Competitors
Comparing Features
I compared top features each app uses to better understand their strengths, weaknesses, and opportunities for growth.
Photo/Video Upload
Stories
Messaging
Events
Groups
Swipe Matching
Discovery/Search
BumbleBFF
Meetup
User Interviews
For this project, I conducted user interviews remotely using video conferencing software and screen-sharing tools to collect feedback and capture insights in real-time.
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Top Insights
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Users desire features for authentic connections like interests and hobbies.
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The target audience should be Women aged 20-40.
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Users are willing to pay for extended features, requiring competitive pricing.
Prominent Emotions Arising from Past Experiences
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Frustration
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Anxiety
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Hope
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Excitement
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Vulnerability
User Personas
Goals:
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Forge bonds with like-minded women who share similar interests.
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Cultivate new friendships for real-life hangouts and socializing.
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Engage with an interactive online community to showcase personal interests and actively participate in discussions.
Pain Points:
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Overcome the frustration of not finding anyone who shares her interests.
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Empower her to make new friends by overcoming shyness and social anxiety barriers.
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Alleviate loneliness and enhance social fulfillment by connecting with a community of like-minded individuals.
User Flow #1
A seamless sign-up and onboarding process is crucial to ensure user enjoyment and maximize app experience
Welcome Screen
Sign In Screen
Interests Screen
Characteristics Screen
Profile Picture Upload Screen
Account Info Screen
OTP Pre-Verification Screen
OTP Post-Verification Screen
User Flow #2
A seamless sign-up and onboarding process is crucial to ensure user enjoyment and maximize app experience
Matching Instruction Screen
Matching Preferences Screen
Matching Profile Screen
Confirmed Match Screen
Match List Screen
User Profile Screen
Color Palette & Typography
The Color Palette Chosen Represents:
Femineity, Happiness, Empowerment, and Friendship.
Lato
The Typeface Selected:
Clean, modern design, easy to read on screens.
Prototype
Before I wrap up this case study, I invite you to check out my latest prototype and discover the design process and solutions that went into it.
Task Flow 1:
Create an Account
Task Flow 2:
Match Experience
Task Flow 2:
Explore the Newsfeed
High Fidelity Wireframes
Check out my latest high fidelity wireframe prototype to explore the design process and solutions
Usability Testing & Iterations
Testing Task Flows
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Create an account as and set up a profile page.
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Login, use the match feature to match with a user, message that user, and add her as a friend.
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Browse the newsfeed, find a user, view their post, message the user, and add her as a friend.
Key Findings
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The majority of users found the app easy to navigate and interact with.
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The 'Matching' feature was highly appreciated and considered intuitive.
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A small percentage of users expressed a desire for more privacy settings.
Iterations
Based on the feedback, I made some iterations to the design.
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Expanded privacy settings including 2 auth verification.
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Onboarding improvements with options to connect based on similar hobbies.